Where to begin?

Social media is changing the world as we know it. We share stories with family, friend and strangers that previously went undocumented. Our lives are captured, and there’s almost no escaping it. No camera? No problem. Someone else will snap a picture and tag you on Facebook before you even realize it.

In a world of such extreme connectivity, it would seem in some ways to make connecting and marketing easier, but the truth is that there is more information available on the Internet that it all becomes white noise unless it really stands out. So that’s what I look for–what are the interesting, intriguing strategies and content people , institutions and companies are developing to make themselves standout?

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