Social media has opened up a new way of communicating–giving brands and businesses the chance to interact directly with their followers and potential customers.
As a result, businesses are looking for a social media manager to represent their company in the online realm. Often times, this responsibility gets rolled into the marketing manager’s role. Sometimes it even is passed along to an intern or recent graduate because they are tech savvy and “get” social media. But does that mean that they are the best fit and an the right person to deploy on your front lines?
Be sure to red this article from Time and consider it before you make your next social media hire.