Resume

Higher education-focused marketing leader.

Highly engaged, passionate, creative and motivated leader with 12+ years experience in integrated marketing and communications, spanning brand management, digital transformation, social media, media relations and creative strategy. 

Award-winning professional focused in higher education on creating innovative solutions, translating stories to develop multi-channel, compelling brand content and creative marketing campaigns while cultivating teams to actualize business goals.

Extensive expertise developing and implementing strategies for brand advocacy, digital marketing, crisis management, campaigns and relationship cultivation.

Proven track record with organizational optimization with processes and projects, budget management and employee development.

Technical
  • Website CMS: Adobe Experience Manager, WordPress
  • Digital marketing: Various e-mail marketing and CRM systems, Google Analytics
  • Social media: Native and third-party monitoring, management and ad buying systems: Hootsuite, Sprout Social, Sprinklr
  • Video editing and design: Final Cut Pro, iMovie, Adobe

Experience

University of Delaware 
Senior Director for Marketing

May 2017 – Present

  • Lead a central team of 20+ employees in creative, brand, multimedia, digital, advertising and trademark/licensing.
  • Charged with oversight of UD’s brand, creative and marketing strategy while guiding and supporting campus partners (seven colleges, athletics, admissions, alumni and development).
  • Partnering with an agency for brand refresh (strategy, creative and positioning) and developing in-house brand activation plan and integrated, national media buying effort.  

Ruffalo Noel Levitz 
Associate Consultant

Dec. 2014 – Present

  • Serve clients nationwide as a branding, strategy, paid interactive and digital marketing consultant for the leading higher education firm in North America. 
  • Major projects include development and execution of paid digital recruitment campaign that surpassed enrollment goals; creation of social media content strategy and governance structure to scale with institutional growth; research and in-depth brand analysis with recommendations for improvements and integrated marketing plan to unify multiple campuses.
  • Select campus partners included Mayo Clinic College of Medicine and Science, Michigan State University College of Law, University of Wisconsin, Marymount Manhattan College and University of Mary.

University of Delaware 
Director for Digital Communication
 

Sept. 2013 – May 2017 

  • Built team with seven reports and 130+ student contributors.
  • Oversaw strategy, content, development and creative for website, social media, video and brand experience.  
  • Led $1MM+ website upgrade (in Adobe Experience Manager) with internal team and agency partner from discovery research and CMS selection to content, design, coding and site launch.

University of Delaware 
Founding Director for Social Media Marketing Strategy Program

Aug. 2013 – May 2017

  • Created second social media program of its kind in the U.S.
  • Hired faculty, developed curriculum, recruited adult learners and taught.
  • Managed the selection and partnership with nonprofit organizations to serve as client for course capstone.
  • Awarded Most Outstanding Program (noncredit) by University Professional and Continuing Education Association at the national and regional levels in 2016.

University of Delaware 
Senior Editor
 

May 2010 – Sept. 2013

  • Managed strategic communication for media and community relations.
  • Acted as spokesperson; placed 3k+ stories annually. 
  • Served on planning team for inaugural Delaware Debates – partnering with CNN. 
  • Built nationally recognized social media strategy, structure and governance. 
  • Created award-winning student Social Media Ambassador program.    

Flowers for Treasurer
Campaign Manager

July 2009 – April 2010

  • Led team of 12 employees and 50+ volunteers to elect first African American to a statewide office in Delaware. 
  • Directed operations and strategy, cultivated donors and managed outreach. 

WHYY, Inc.
Producer

Dec. 2008 – July 2009

  • Managed team to cover special political stories such as the 2009 Presidential Inauguration.
  • Led production of Emmy-nominated documentary Joe Biden’s Journey, chronicling Biden’s life as a political servant.

U.S. House of Representatives
Manager for External Communications

April 2007 – Dec. 2008

  • Served as communications lead for then-Congressman Michael N. Castle (R-Del.)
  • Developed communication plans, served as press secretary and spokesperson, acted as community liaison, assisted with legislative strategy and oversaw all outreach.

WHYY, Inc.
Reporter/Producer

Aug. 2005 – April 2007

  • Produced, wrote, reported live, booked segments, edited copy and video for nightly newscast. 
  • Coverage highlights include Election Night 2006 and Lessons from Katrina.

Education

University of Delaware
Master of Education, Educational Technology
Bachelor of Science, Communication

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