Work

Strategic Solutions. Collaborative Creation. Real Results.

Every customer’s journey is different with their needs, interest and starting point. I’ve worked with higher education institutions to develop and launch fully-integrated strategies across owned, paid and earned media to align the target audience with the desired business outcomes.

REAL-TIME CONTENT EXPERIENCES

With millennial marketing, it’s key to create a seamless, authentic online-offline content experience. I’ve led teams developing complex campaigns spanning mobile experience to in-person events to build unique brand moments across all touch points.

BRAND STRATEGY

Brand is about value to your audience. I’ve built brand platforms from the ground up and crafted plans that have increase recognition, added value and achieved business goals for existing brands.

CRISIS COMMUNICATION

Immediate, emerging or sustained – a crisis is a pivotal moment for your organization, and I’ve lead teams through various situations to get to the best possible outcome.

In the age of smartphones and constant connectivity, organizations are undergoing digital transformations. I’ve worked with institutions of higher education to build governance structures with policies, guidelines and processes to sustain future growth with emerging trends and tools.

Savvy consumers appreciate authenticity. I’ve created successful advocacy programs where carefully selected ambassadors amplify the brand story, offer their independent support and build new audiences.

While it’s easy to dive into paid media, I’ve guided institutions and organizations in developing a data-driven strategy to keep budgets lean and serve up micro-targeted content to segmented audiences across delivery channels.

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